If you were asked to create a mascot for an online search engine, what would come to your mind? What kind of creatures could you use that drafts, flies, flits, and moves grace and beauty?

The Microsoft Network (MSN) creates a colorful butterfly character to represent the network of Internet services. Under the slogan "It's better with the Butterfly," the campaign's strategy was designed to inform consumers, especially those with high-speed broadband connection, about the launch of a new version of MSN that featured rich information services, advanced communication tools, and comprehensive security solutions.