Jordan Chalk is a successful, Jordan-based chalk manufacturer. Yet, the company needed special marketing tools to compete in the ever-changing market. The solution came in the form of a well-designed, demonstrative catalog that would help a lot to inform the potential clients about all the company's products.
The catalog portrayed chalks as artistic materials used for fun, education, and ne arts rather than being rigid materials used in governmental bids in the third world.
This catalog gave new, special taste for the product in the eyes of its regular as well as potential customers.