At Xotox, we specialize in graphics. We start by getting to know the style of your company and your particular goals for the project. We have a number of graphic designers who sit and brainstorm. We push everyone to come up with as many distinctive ideas and styles as possible so that you have an array of options to choose from.
Next, we use the technical specifications (format, size, etc.) as parameters and use the idea as a template to make the most striking and effective design possible. Using classic design principles, we ensure not only that your design is eye-catching, but that it is tasteful and refined. An amateur designer, on the other hand, would simply try to make a big splashy picture and forget the time-honored principles which truly craft a well-made piece. Using intelligent and creative use of space and symmetry, color and texture, we understand how the eye works – what pleases it, what attracts it, what intrigues it.
A sorely neglected area of design is text. A company not as firmly grounded in design principle will focus only on the image. At Xotox, the entire design is of importance, down to the smallest detail. We know that text is actually an image itself, and is the component which gives the name or message and leaves an important impression on the viewer.
We continue by making a few variations and playing around with it for even more possibilities. The entire process remains fluid so that the design can be easily modified and conform to your feedback as the final design emerges.
When the design and layout are finalized, we begin production. Production is the area that can “separate the men from the boys”, as they say. A good design is nothing without good production. Good production is what divides a professional design from an amateur one. Using these steps, we produce for you a final product which is high quality, and suitable for the rigorous specifications of print media.
Here is a complete list of our graphic design services:
