We were very successful in many ways; firstly, by delivering a correct and clear message to our targeted audience in many European markets: “UK, Ireland, Germany, Italy, Spain, France, and Austria”, and getting a pure lead generation -100% of our Target-. Secondly, analyzing the campaign’s data to exclude negative audiences and determine unwanted keywords. Thirdly, preparing remarketing campaigns and having better control of cash flow to reduce any waste of budget.