ARCHITECTURE:
ATA - Abdulmohsin Altheyab & Partners
SCOPE:
IN RIYADH, THE "F&F" PROJECT ENCOMPASSED A COMPREHENSIVE SCOPE OF WORK THAT SPANS BRAND IDENTITY DESIGN, BRAND APPLICATION DEVELOPMENT, COMMUNICATION TEMPLATES CREATION, SPACE DESIGN, AND WAYFINDING SOLUTIONS. THE PROJECT ALSO INVOLVED THE DEVELOPMENT OF MARKETING CONTENT AND TOOLS TO EFFECTIVELY COMMUNICATE AND PROMOTE THE BRAND.